Privacy Policy

Matrimonial Website & Mobile Application

This Privacy Policy (“Privacy Policy”) explains how Vivah Setu (“Platform”, “Website”, “Application”, “we”, “us”, or “our”) collects, uses, stores, processes, shares, and protects personal information of individuals (“User”, “you”, or “your”) who access or use our website, mobile application, matrimonial services, matchmaking services, and related facilities.

We respect your privacy and are committed to protecting your personal information.

By accessing, registering with, or using our Platform, you acknowledge that you have read and understood this Privacy Policy.

If you do not agree with this Privacy Policy, please do not use our Platform or Services.


1. ABOUT THIS PRIVACY POLICY

This Privacy Policy applies to information collected through:

ü  Our website.

ü  Mobile applications.

ü  Matrimonial profiles.

ü  Registration and account services.

ü  Matchmaking services.

ü  Customer support.

ü  Communication facilities.

ü  Subscription and payment services.

ü  Verification services.

ü  Promotional campaigns.

ü  Social media or other authorized integrations.

ü  Other services provided by us.

This Privacy Policy should be read together with our Terms & Conditions, Cookie Policy, Refund & Cancellation Policy, and other applicable policies.


2. INFORMATION WE COLLECT

Depending on how you use our Platform, we may collect the following categories of information.

2.1 Registration Information

When you create an account, we may collect:

ü  Full name.

ü  Mobile number.

ü  Email address.

ü  Password or authentication information.

ü  Date of birth.

ü  Age.

ü  Gender.

ü  Marital status.

ü  Location.

ü  Profile type.

ü  Login information.


3. MATRIMONIAL PROFILE INFORMATION

Because our Platform provides matrimonial services, you may voluntarily provide information such as:

ü  Profile photograph.

ü  Additional photographs.

ü  Height.

ü  Education.

ü  Qualification.

ü  Profession.

ü  Employment details.

ü  Business information.

ü  Income range.

ü  City/state/country.

ü  Family information.

ü  Lifestyle information.

ü  Hobbies and interests.

ü  Languages known.

ü  Matrimonial preferences.

ü  Partner preferences.

ü  Other information relevant to matrimonial matchmaking.

You should only provide information that you are comfortable sharing for matrimonial purposes.


4. IDENTITY AND VERIFICATION INFORMATION

Where verification services are available, we may collect information required to verify your identity or profile, including:

ü  Identity verification information.

ü  Age verification information.

ü  Photograph verification information.

ü  Employment or professional verification information.

ü  Education verification information.

ü  Other information reasonably required for verification.

Where identity documents are submitted, we may process them only for legitimate verification, security, fraud-prevention, compliance, or other disclosed purposes.

We may use authorized third-party verification providers where appropriate.


5. COMMUNICATION INFORMATION

When you communicate through the Platform, we may collect information relating to:

ü  Messages.

ü  Interests or connection requests.

ü  Support requests.

ü  Complaints.

ü  Reports.

ü  Feedback.

ü  Communication metadata.

ü  Other interactions with the Platform.

Where permitted by applicable law, communications may be reviewed or processed for safety, fraud prevention, abuse detection, customer support, and enforcement of our Terms.


6. PAYMENT INFORMATION

If you purchase a subscription or paid service, payment information may be processed through authorized payment gateways.

We may receive information such as:

ü  Transaction ID.

ü  Payment status.

ü  Amount paid.

ü  Payment date.

ü  Subscription details.

ü  Refund information.

ü  Payment gateway reference information.

We generally do not require or store complete debit-card, credit-card, banking-password, UPI PIN, or similar authentication credentials on our own systems.

Payment information may be processed by third-party payment service providers according to their respective privacy policies.


7. DEVICE AND TECHNICAL INFORMATION

When you access our Platform, we may automatically collect certain technical information, including:

ü  IP address.

ü  Browser type.

ü  Operating system.

ü  Device type.

ü  Device identifiers.

ü  Application version.

ü  Language settings.

ü  Network information.

ü  Log information.

ü  Date and time of access.

ü  Pages/features accessed.

ü  Crash and diagnostic information.

This information helps us maintain security, improve performance, troubleshoot problems, and understand Platform usage.


8. LOCATION INFORMATION

Depending on the features you use and your device permissions, we may collect approximate or precise location information.

Location information may be used for:

ü  Showing relevant matrimonial matches.

ü  Location-based search.

ü  Improving recommendations.

ü  Security and fraud prevention.

ü  Providing location-related Services.

You may be able to control location permissions through your device settings.

Disabling location access may affect certain Platform features.


9. COOKIES AND SIMILAR TECHNOLOGIES

We may use cookies, pixels, SDKs, local storage, and similar technologies to:

ü  Keep you logged in.

ü  Remember preferences.

ü  Improve website performance.

ü  Understand usage patterns.

ü  Maintain security.

ü  Analyze traffic.

ü  Personalize certain features.

ü  Measure marketing effectiveness.

You may control cookies through your browser settings.

Some cookies may be necessary for the Platform to function properly.

Please refer to our Cookie Policy for further information.


10. HOW WE USE YOUR INFORMATION

We may use your information for the following purposes:

Account Management

ü  Creating and managing your account.

ü  Maintaining your matrimonial profile.

ü  Authenticating users.

ü  Managing subscriptions.

Matchmaking

ü  Providing potential matches.

ü  Applying your matrimonial preferences.

ü  Improving recommendations.

ü  Providing search and discovery features.

Communication

ü  Enabling communication between Members.

ü  Providing notifications.

ü  Responding to customer support requests.

Verification & Security

ü  Verifying profiles.

ü  Detecting fake accounts.

ü  Preventing fraud.

ü  Detecting suspicious activities.

ü  Protecting Users and the Platform.

Payments

ü  Processing subscriptions.

ü  Confirming transactions.

ü  Processing refunds where applicable.

ü  Maintaining financial records.

Platform Improvement

ü  Analyzing usage.

ü  Improving features.

ü  Fixing technical issues.

ü  Developing new Services.

Legal & Compliance

ü  Complying with applicable laws.

ü  Responding to lawful requests.

ü  Protecting legal rights.

ü  Investigating suspected violations.


11. HOW YOU’RE MATRIMONIAL PROFILE IS USED

The purpose of a matrimonial Platform requires certain profile information to be visible to other Members.

Depending on your privacy settings and membership plan, other Users may be able to view information such as:

ü  Name or display name.

ü  Age.

ü  Photograph.

ü  Education.

ü  Profession.

ü  Location.

ü  Family information.

ü  Lifestyle information.

ü  Matrimonial preferences.

ü  Other information you choose to publish.

You should carefully consider what information you include in your Profile.

We recommend that you do not publicly publish highly confidential information such as:

ü  Bank details.

ü  UPI PIN.

ü  Passwords.

ü  OTPs.

ü  Financial account credentials.

ü  Complete identity-document details.

ü  Private security information.


12. PROFILE PRIVACY SETTINGS

Where available, the Platform may provide settings allowing Users to control profile visibility.

Features may include:

ü  Public profile.

ü  Limited profile visibility.

ü  Photo privacy.

ü  Contact privacy.

ü  Blocking Users.

ü  Hiding profiles.

ü  Restricting communication.

Available privacy controls may vary depending on the Platform, membership plan, technical capabilities, and applicable law.


13. SHARING OF PERSONAL INFORMATION

We may share personal information only where reasonably necessary and permitted by applicable law.

Information may be shared with:

Service Providers

Trusted third-party providers that assist us with:

ü  Hosting.

ü  Cloud infrastructure.

ü  Payment processing.

ü  SMS.

ü  Email.

ü  Push notifications.

ü  Identity verification.

ü  Customer support.

ü  Analytics.

ü  Security.

ü  Fraud prevention.

Legal Authorities

We may disclose information where required or permitted by applicable law, court order, government authority, law-enforcement request, or regulatory requirement.

Business Transfers

If our business is reorganized, merged, acquired, transferred, or sold, personal information may be transferred as part of the relevant transaction, subject to applicable law and appropriate safeguards.


14. INFORMATION SHARED WITH OTHER MEMBERS

The core purpose of the Platform is to facilitate matrimonial introductions.

Therefore, information that you voluntarily publish on your matrimonial Profile may be visible to other registered Users, depending on your privacy settings and the features available to you.

We do not guarantee how another User may use information that you voluntarily disclose to them.

You should exercise caution before sharing personal contact details or confidential information.


15. THIRD-PARTY SERVICES

Our Platform may use third-party services such as:

ü  Payment gateways.

ü  Cloud hosting providers.

ü  SMS providers.

ü  Email service providers.

ü  Analytics services.

ü  Maps/location services.

ü  Identity verification providers.

ü  Customer-support systems.

ü  Push notification services.

These providers may process information according to their own terms and privacy policies.

We encourage Users to review the privacy policies of third-party services when applicable.


16. DATA SECURITY

We implement reasonable technical, organizational, and administrative measures designed to protect personal information against:

ü  Unauthorized access.

ü  Unauthorized disclosure.

ü  Loss.

ü  Misuse.

ü  Alteration.

ü  Destruction.

ü  Fraudulent activity.

Security measures may include:

ü  Access controls.

ü  Authentication mechanisms.

ü  Encryption where appropriate.

ü  Secure server infrastructure.

ü  Monitoring.

ü  Logging.

ü  Backup procedures.

ü  Security testing.

ü  Internal access controls.

However, no internet-based system can be guaranteed to be completely secure.


17. USER RESPONSIBILITY FOR ACCOUNT SECURITY

You are responsible for protecting you’re:

ü  Password.

ü  Login credentials.

ü  OTPs.

ü  Device.

ü  Account access.

You must immediately notify us if you believe your account has been compromised.

We will never intentionally ask you to disclose your password, UPI PIN, card PIN, or OTP to another User.


18. FRAUD AND SAFETY

Because matrimonial platforms involve interaction between individuals, we may process information to detect and prevent:

ü  Fake profiles.

ü  Identity theft.

ü  Impersonation.

ü  Financial scams.

ü  Harassment.

ü  Spam.

ü  Abuse.

ü  Suspicious behavior.

ü  Other fraudulent activities.

We may suspend or terminate accounts where we reasonably believe that fraudulent, unsafe, or prohibited activity has occurred, subject to applicable law.


19. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

ü  Providing Services.

ü  Maintaining accounts.

ü  Security.

ü  Fraud prevention.

ü  Legal compliance.

ü  Accounting.

ü  Dispute resolution.

ü  Enforcing agreements.

ü  Regulatory requirements.

When information is no longer required, we may delete, anonymous, or securely dispose of it, subject to applicable legal and operational requirements.


20. ACCOUNT DELETION

You may request closure or deletion of your account through the available account settings or by contacting us.

Upon receiving a valid deletion request, we may delete or anonymous applicable personal information, subject to:

ü  Legal obligations.

ü  Regulatory requirements.

ü  Fraud prevention.

ü  Security requirements.

ü  Dispute resolution.

ü  Outstanding transactions.

ü  Legitimate retention requirements.

Deletion of your account may result in loss of access to your Profile, matches, messages, subscription benefits, and other Services.


21. YOUR PRIVACY RIGHTS

Subject to applicable law, you may have rights relating to your personal information, which may include:

ü  Right to obtain information about processing.

ü  Right to access certain personal information.

ü  Right to correction of inaccurate information.

ü  Right to update information.

ü  Right to request deletion/erasure where applicable.

ü  Right to withdraw consent where processing is based on consent.

ü  Right to nominate another individual where applicable under law.

The availability and scope of these rights may depend on applicable law and the nature of the processing.

The Digital Personal Data Protection Act, 2023 provides a legal framework for processing digital personal data in India and includes provisions concerning consent, rights of individuals, data fiduciary obligations, and grievance redressal.


22. WITHDRAWAL OF CONSENT

Where processing is based on your consent, you may withdraw consent in accordance with applicable law and available Platform mechanisms.

Withdrawal of consent may affect our ability to provide certain Services.

For example, disabling certain permissions may prevent features requiring:

ü  Location.

ü  Notifications.

ü  Camera.

ü  Photos.

ü  Contacts.

ü  Other device permissions.

Withdrawal of consent does not affect processing that is otherwise permitted or required by law.


23. CHILDREN'S PRIVACY

Our Platform is intended for individuals who are legally eligible to use matrimonial services.

We do not knowingly permit minors to create matrimonial profiles.

If we become aware that a minor has created a matrimonial account, we may suspend or delete the account and take appropriate measures.

If you believe a minor has created a profile, please contact our support or grievance team.


24. INTERNATIONAL DATA PROCESSING

Depending on our infrastructure and service providers, your information may be processed or stored in India or other jurisdictions.

Where personal information is transferred across jurisdictions, we will take reasonable steps to comply with applicable data-protection requirements.


25. MARKETING COMMUNICATIONS

Subject to applicable law and your preferences, we may send:

ü  Account notifications.

ü  Service updates.

ü  Match notifications.

ü  Subscription information.

ü  Promotional communications.

ü  Offers.

ü  Newsletters.

You may opt out of non-essential promotional communications using available unsubscribe mechanisms.

You may continue to receive essential service, security, and transactional communications even after opting out of marketing communications.


26. USER-GENERATED CONTENT

Users may upload:

ü  Photographs.

ü  Descriptions.

ü  Preferences.

ü  Messages.

ü  Reviews.

ü  Feedback.

ü  Other content.

You are responsible for ensuring that the information you upload is accurate and lawful.

You must not upload content that:

ü  Violates another person's privacy.

ü  Infringes copyright.

ü  Is fraudulent.

ü  Is obscene or sexually explicit.

ü  Is defamatory.

ü  Promotes illegal activity.

ü  Harasses or threatens another person.

ü  Contains malicious software.

We may remove content that violates our policies or applicable law.


27. AUTOMATED MATCHING AND RECOMMENDATIONS

We may use automated systems, algorithms, search criteria, and recommendation technologies to provide potential matrimonial matches.

These systems may consider information such as:

ü  Age.

ü  Location.

ü  Education.

ü  Profession.

ü  Preferences.

ü  Lifestyle.

ü  Profile information.

ü  Search activity.

Recommendations are provided for convenience and do not constitute a guarantee of compatibility, character, suitability, or marriage.


28. SOCIAL MEDIA

If you interact with us through social-media platforms, we may receive information made available through your interaction with those platforms, subject to your settings and the applicable social-media platform's privacy policy.

We are not responsible for the privacy practices of independent social-media platforms.


29. BUSINESS AND ANALYTICS DATA

We may use aggregated or anonymous information for:

ü  Statistical analysis.

ü  Platform improvement.

ü  Research.

ü  Business planning.

ü  Performance measurement.

ü  Service development.

Where information is anonymous so that it can no longer reasonably identify an individual, it may be used in accordance with applicable law.


30. DATA BREACHES AND SECURITY INCIDENTS

In the event of a personal-data breach, we will take reasonable steps to investigate, contain, mitigate, and respond to the incident in accordance with applicable law.

Where notification is legally required, we will provide appropriate notices to relevant individuals or authorities within the applicable timeframe.


31. LINKS TO OTHER WEBSITES

Our Platform may contain links to third-party websites or services.

We are not responsible for the privacy practices, security, content, or policies of third-party websites.

Users should review the privacy policy of any third-party website before providing personal information.


32. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically.

Changes may be made to reflect:

ü  Changes in law.

ü  Regulatory requirements.

ü  New Services.

ü  Changes in technology.

ü  Changes in our business practices.

ü  Security improvements.

The updated version will be published on the Platform with a revised “Last Updated” date.

Where required by applicable law, we may provide additional notice or obtain consent for material changes.


 

33. GOVERNING LAW

This Privacy Policy shall be governed by the applicable laws of India.

Any disputes concerning this Privacy Policy shall be subject to the jurisdiction of the competent courts at:

[Rajkot, Gujarat, India]

Subject to applicable law.


34. CONTACT US

For general questions regarding this Privacy Policy or our privacy practices:


Legal Entity: Vivah Setu
Registered Office:
Support Email: support@vivahsetu.co.in
Website: www.vivahsetu.co.in
Phone: +91-9898137136